Research in progress

Every place has a story. Start with a question.

We connect public evidence to decisions about everyday life. These are research leads and source candidates, not completed findings or products for sale.

Stories worth investigating

Attributed NPR headlines help us find questions across regions. Article bodies are not reproduced; a headline does not verify an answer.

View the source-backed research pool

What people are trying to do

200 unique websites drawn from 18 visit-ranked category and overall lists. A diverse reference set, not the global overall top 200 or private search histories.

View the source-backed research pool

From story to evidence to action

  1. Name the question and who needs the answer.
  2. Find the original public data and check reuse rights.
  3. Align dates, places, populations and definitions.
  4. Calculate, retain uncertainty and test the result.
  5. Explain what it supports, what it cannot establish, and the next useful local check.

Public search-interest signals are not individual search histories. A ranking, association or nearby business does not explain the behavior or beliefs of a person.

Browse the first city and ZIP-area comparisons | Browse available county kits