Visualization Patterns

Choose a visual by its analytical purpose. All 24 drawings are original schematics. They are not generated from real datasets and are not working Looker Studio reports.

Pattern Contracts JSON

Ranked Bars

Schematic Design Preview

Fictional illustration, not a calculated chart or measured finding.

Compare one measure across a short list of entities

Required Data Shape

entity x value

Interpretation Check

Truncated axis or ranking unequal populations

Dot Plot

Schematic Design Preview

Fictional illustration, not a calculated chart or measured finding.

Compare one measure across many entities with less ink

Required Data Shape

entity x value

Interpretation Check

Hiding suppressed entities

Slope Chart

Schematic Design Preview

Fictional illustration, not a calculated chart or measured finding.

Show change between two periods per entity

Required Data Shape

entity x two periods

Interpretation Check

Definition change between the two periods

Dumbbell

Schematic Design Preview

Fictional illustration, not a calculated chart or measured finding.

Show gap between two values per entity

Required Data Shape

entity x value A x value B

Interpretation Check

Comparing values from different populations

Line Trend

Schematic Design Preview

Fictional illustration, not a calculated chart or measured finding.

Show a measure over many periods

Required Data Shape

entity x period x value

Interpretation Check

Bridging series breaks without a marker

Share Area

Schematic Design Preview

Fictional illustration, not a calculated chart or measured finding.

Show composition over time

Required Data Shape

period x category x share

Interpretation Check

Stacking categories that are not exhaustive

Stacked Composition

Schematic Design Preview

Fictional illustration, not a calculated chart or measured finding.

Show parts of a whole per entity

Required Data Shape

entity x category x value

Interpretation Check

Parts that overlap or double count

Waterfall

Schematic Design Preview

Fictional illustration, not a calculated chart or measured finding.

Show how components build to a total or change

Required Data Shape

ordered component x signed value

Interpretation Check

Mixing stocks and flows

Scatter

Schematic Design Preview

Fictional illustration, not a calculated chart or measured finding.

Show co-variation of two measures

Required Data Shape

entity x value X x value Y

Interpretation Check

Implying causation or trend lines on different populations

Bubble

Schematic Design Preview

Fictional illustration, not a calculated chart or measured finding.

Scatter with a third size measure

Required Data Shape

entity x X x Y x size

Interpretation Check

Area misread as radius

Histogram

Schematic Design Preview

Fictional illustration, not a calculated chart or measured finding.

Show distribution of one measure

Required Data Shape

value list with bins

Interpretation Check

Bin choice hiding suppressed ranges

Box Plot

Schematic Design Preview

Fictional illustration, not a calculated chart or measured finding.

Compare distributions across groups

Required Data Shape

group x value list

Interpretation Check

Small groups shown without counts

Violin

Schematic Design Preview

Fictional illustration, not a calculated chart or measured finding.

Compare distribution shape across groups

Required Data Shape

group x value list

Interpretation Check

Smoothing inventing density where data are sparse

Matrix Heatmap

Schematic Design Preview

Fictional illustration, not a calculated chart or measured finding.

Show availability or intensity across two categories

Required Data Shape

row x column x value or flag

Interpretation Check

Blank cells read as zero instead of unknown

Calendar

Schematic Design Preview

Fictional illustration, not a calculated chart or measured finding.

Place events or daily values in time

Required Data Shape

date x value or event

Interpretation Check

Time zone and schedule version drift

Choropleth

Schematic Design Preview

Fictional illustration, not a calculated chart or measured finding.

Show rates by geographic area

Required Data Shape

GEOID x rate x vintage

Interpretation Check

Counts instead of rates; mixed vintages

Symbol Map

Schematic Design Preview

Fictional illustration, not a calculated chart or measured finding.

Show point locations with a size or category

Required Data Shape

point x coordinates x attribute

Interpretation Check

Overlapping symbols in dense areas

Stage Flow

Schematic Design Preview

Fictional illustration, not a calculated chart or measured finding.

Show connected counts across stages in one source

Required Data Shape

stage x stage x connected count

Interpretation Check

Multiplying unrelated rates to fake a flow

Sankey

Schematic Design Preview

Fictional illustration, not a calculated chart or measured finding.

Show allocation flows between categories

Required Data Shape

source node x target node x actual amount

Interpretation Check

Flows not from one linked dataset

Network

Schematic Design Preview

Fictional illustration, not a calculated chart or measured finding.

Show documented links between entities

Required Data Shape

node x node x link type

Interpretation Check

Implying strength from layout

Treemap

Schematic Design Preview

Fictional illustration, not a calculated chart or measured finding.

Show hierarchical composition

Required Data Shape

hierarchy x value

Interpretation Check

Comparing areas across separate treemaps

Waffle

Schematic Design Preview

Fictional illustration, not a calculated chart or measured finding.

Show share of a whole as counted units

Required Data Shape

category x share

Interpretation Check

Rounding hiding small categories

Range Interval

Schematic Design Preview

Fictional illustration, not a calculated chart or measured finding.

Show a low-high range per entity

Required Data Shape

entity x low x high

Interpretation Check

Ranges from different definitions

Small Multiples

Schematic Design Preview

Fictional illustration, not a calculated chart or measured finding.

Repeat one chart across entities for comparison

Required Data Shape

entity x period x value

Interpretation Check

Independent axes misread as shared